FCP terms and definitions.

Revenue Growth Advisory

Revenue growth advisory is professional advisory focused on diagnosing what is holding revenue back and improving the commercial structure behind repeatable growth. The work can span market focus, positioning, offer design, go-to-market strategy, sales process, pricing, channels, pipeline, revenue operations, and the management rhythm that turns commercial decisions into measurable results.

Use: The primary category for Full Court Press. The phrase also describes a market category used beyond FCP.

Revenue Growth Advisory Engine

Full Court Press’s integrated advisory engine for diagnosing what is holding revenue back, designing the commercial response and supporting execution across the work required to make revenue more repeatable.

Use: The complete FCP advisory model. It connects diagnosis, structural design and execution around the revenue outcome.

Commercial Growth Advisory Engine

The Full Court Press advisory engine for the commercial decisions and operating work that shape how a business reaches buyers, converts demand and builds repeatable revenue.

Use: The commercial design and execution layer within the Revenue Growth Advisory Engine.

Commercial Growth Advisory

Commercial growth advisory focuses on how a business positions itself, structures its offer, reaches buyers and converts pipeline into sustainable revenue.

Use: A supporting category for buyers whose immediate question concerns market, offer, channel, sales motion, pipeline, pricing logic or execution.

FCP Revenue and Commercial Growth Engine

The FCP Revenue and Commercial Growth Engine is Full Court Press's proprietary diagnostic and advisory system for finding the commercial constraint behind underperforming revenue, then connecting the right work across positioning, go-to-market, enterprise sales, AI visibility, revenue systems, and operating rhythm.

Use: The named diagnostic and operating system inside the Revenue Growth Advisory Engine. It also powers the Full Court Press Growth Advisor.

Full Court Press Growth Advisor

The Full Court Press website chatbot that provides general Revenue Growth Advisory guidance across revenue growth, AI visibility, go-to-market, sales systems, diagnostics and buyer-facing evidence from approved public FCP material.

Use: Full Court Press Growth Advisor is the canonical product name. AI Growth Advisor is the compact interface label. FCP Growth Advisor is an acceptable short form after first use.

Growth Intelligence Framework

The Growth Intelligence Framework is the Full Court Press method for identifying what is holding growth back before deciding what to fix.

Use: It makes the commercial system easier to diagnose, explain, prioritise and improve across buyer choice, go-to-market, sales, evidence, operating cadence and Commercial AI Architecture.

FCP Evidence Layers

Public Evidence, Market Evidence and Performance Evidence used together to diagnose why a business is being chosen more or less often than expected.

Use: Name the three layers together when connecting visibility and trust to commercial outcomes.

Commercial AI Architecture

Commercial AI architecture is the Full Court Press (FCP) term for designing the revenue system before scaling automation. It connects positioning, offer clarity, buyer journey, proof, sales motion, CRM discipline, RevOps, reporting, and AI-supported workflows.

Use: For leadership decisions about how commercial functions, data, ownership and AI-supported execution should connect.

Agentic Growth System

Full Court Press (FCP) calls this an Agentic Growth System: a commercial workflow designed around objectives, inputs, outputs, review points, human handoffs, and an operating rhythm tied to a defined commercial outcome.

Use: Agentic Growth Systems is the plural service category. The system is the execution layer for repeatable tasks across research, follow-up, CRM, reporting, buyer intelligence and revenue operations.

FCP Customer Data Accountability Test

The FCP Customer Data Accountability Test requires a documented Customer Data Path and a named Customer Data Response Owner before approval.

Use: Ask two questions: Can we trace the customer's information through this workflow? Who has the authority to respond when questions arise?

Customer Data Path

The documented route customer information follows through an AI-enabled commercial workflow, covering collection or input, processing, storage, sharing, output, retention and deletion.

Use: One component of the FCP Customer Data Accountability Test.

Customer Data Response Owner

The named role with authority to coordinate and close the organisation's response when a customer, regulator or business partner asks a question, or when an internal incident requires action.

Use: One component of the FCP Customer Data Accountability Test. The role follows real decision authority inside the organisation.

Commercial Constraint

The underlying condition making revenue harder to repeat, often sitting upstream of visible symptoms such as weak conversion, slow sales cycles, inconsistent pipeline, poor buyer understanding or founder-dependent selling.

Commercial Architecture

The system behind how buyers discover, understand, trust, shortlist, and select the company.

Buyer Consideration

The point at which a buyer starts treating the company as a serious option.

Use: Recognition can create awareness; clear relevance, credible proof and commercial fit move the company into consideration.

Evidence Gap

Missing or weak proof that prevents buyers, partners, search systems, or AI systems from trusting the company.

Operating Cadence

The management rhythm that keeps decisions, follow-up, reporting and accountability moving.

Use: It includes the review points and decision routines that turn commercial intent into consistent action.

Repeatable Revenue Engine

A commercial structure with a focused market approach, a sales process that moves pipeline with shared criteria and an operating cadence that diagnoses the causes behind the numbers.

Public Evidence

The information a business makes publicly available for buyers, search engines and AI systems to discover, understand and verify.

Market Evidence

Independent proof from customers, partners, media, analysts, directories, reviews, AI citations and the wider market that validates a business’s credibility and influence.

AI Citation

A visible source reference or link in an AI-generated answer that identifies material used to support, qualify or explain that answer.

Use: Track AI Citation separately from AI Mention, cited URL, recommendation and description accuracy.

Performance Evidence

Commercial and operational measures showing whether visibility, trust and market recognition are translating into enquiries, pipeline quality, sales progress, win rate or revenue growth.

AI Visibility

The broader condition of whether AI systems can find, understand, represent, cite or recommend a company, brand, product or offer accurately in relevant commercial contexts.

Use: The umbrella term above AI Search Visibility and AI Discoverability.

AI Search Visibility

AI search visibility is the ability of a company to be found, understood, cited, and recommended by AI systems when buyers ask relevant category, comparison, or shortlist questions.

Use: The search-facing expression of AI Visibility across answer systems and AI-assisted buyer research.

AI Discoverability

Whether AI-assisted research systems can find, understand, validate and describe the company accurately.

Use: A foundational condition within AI Visibility and one dimension of the FCP AI Visibility Diagnostic.

Third-party Corroboration

Independent public sources that confirm or challenge what a company says about itself, including customers, partners, expert coverage, directories, retailers and reviews.

Purchase Path

The route from product understanding and seller selection through to the intended point of sale and completed transaction.

Use: Product meaning, merchant identity, price, stock, shipping and returns can all affect the path.

Channel Leakage

Revenue or buyer intent diverted away from the intended seller, authorised retailer or official purchase journey.