Clarity before spend
A diagnostic gives leadership a factual baseline before approving another campaign, sales hire, CRM change, or advisory engagement.
Diagnostics
Diagnose where growth
is getting stuck.
Pick the lens that matches what you are seeing: weak demand, slow conversion, uncertain market entry, poor digital visibility, CRM drag, restaurant revenue leakage, or unclear authority signals. Each FCP diagnostic turns the symptom into a scored view of what to fix first, before more time, budget, or headcount is committed.
4
Active diagnostics
<15
Minutes each
Free
No login required
Why this first
Most growth spend fails because
the first read is wrong.
What presents as a sales problem is often a positioning problem. What looks like a marketing problem is often a channel problem. What feels like a people problem is often a process problem. The diagnostic improves the quality of the read before effort, budget, or leadership attention is directed into the wrong place.
The aim is to help a commercial leader see where pressure actually sits, what can wait, what needs attention now, and whether the next best step is a GTM, visibility, CRM, market readiness, restaurant revenue, or authority workstream.
Priority before activity
The result shows what deserves attention first, what can follow, and what is performing adequately without intervention.
A sharper FCP conversation
When both sides are looking at the same structured picture, FCP can move faster from symptoms to the workstream most likely to improve commercial performance.
Choose your diagnostic
Diagnostics for different commercial entry points.
Each diagnostic focuses on a distinct commercial area, but all are built on the same principle: identify the real issue before deciding what to fix. Use the filters below if you want a faster way into the most relevant category.
FCP GTM
Scorecard
The broadest diagnostic. Built to assess how well the commercial model is actually functioning across value proposition, ICP clarity, channels, messaging, lead capture, follow-up, CRM usage, reporting, pipeline discipline, and automation.
It is the strongest first read when the business knows growth is being held back, but the source of the issue is not yet clear.
Value Proposition
ICP Definition
Channel Strategy
Messaging
Lead Capture
Sales Follow-Up
CRM Usage
Reporting
Pipeline Discipline
Automation
Format
Scored / 100
Time
10 to 12 min
Output
Full dimension report
Use this if growth activity is high but revenue is inconsistent.
Best suited for
- Companies reviewing go-to-market effectiveness
- Founders preparing for a new growth phase or funding round
- Commercial teams dealing with inconsistent or stalled pipeline
- Businesses entering a new market, segment, or channel
Why use this first
When the underlying issue is still uncertain, the GTM Diagnostic™ gives the clearest top-level read on commercial structure. It helps distinguish between message, motion, channel, process, and systems issues before effort gets misallocated.
FCP Digital Presence
Diagnostic
Focused on how the business presents, signals credibility, and converts attention across its digital footprint. It assesses whether visibility is strong enough, clear enough, and commercially convincing enough to support growth.
Profile Completeness
Content Quality
Posting Cadence
Engagement
Discoverability
Lead Signals
Competitive Position
FormatScored / 100
Time8 to 10 min
Use this if buyers cannot find, understand, or trust the business online.
FCP Restaurant Commercial
Diagnostic
Designed for restaurant and F&B operators to identify where revenue is leaking across service flow, demand capture, spend per guest, repeat behaviour, off-peak trade, and underused channels.
Reservation Conversion
Average Cover Value
Table Turn
Reviews
Repeat Visits
Corporate Dining
Off-Peak Revenue
FormatPriority engine
Time10 to 15 min
Use this if the venue is busy but margin, bookings, or repeat demand are weak.
FCP Market Readiness
Diagnostic
Assesses whether a business is commercially ready to enter or expand in a market. Evaluates customer clarity, market legibility, competitive positioning, willingness to pay, route to market, and commercial readiness across 18 questions.
Customer Clarity
Market Legibility
Competitive Position
Willingness to Pay
Route to Market
Commercial Readiness
FormatScored / 100
Time8 to 10 min
Use this before entering a new market or funding a launch.
FCP CRM Readiness
Diagnostic
Assesses whether the business has the sales process discipline and CRM infrastructure required for repeatable pipeline management. It highlights where follow-up, visibility, adoption, reporting, and data quality are breaking down.
Pipeline Visibility
Lead Handling
CRM Adoption
Data Quality
Follow-Up Cadence
Reporting
Automation Use
FormatScored / 100
Time10 to 12 min
Coming Soon
FCP Personal Brand
Diagnostic
Built for founders, senior operators, and commercial leaders whose personal credibility shapes trust, visibility, and business development. It evaluates whether authority is being signalled clearly and consistently across digital channels.
Profile Strength
Content Authority
Network Quality
Visibility
Thought Leadership
Conversion Signals
FormatScored / 100
Time8 to 10 min
Coming Soon
How results work
What the result actually gives you.
Each diagnostic is built to produce a useful commercial read, not just a summary score. The result is designed to help you see what is strong, what is exposed, and what may warrant attention first.
An overall score
A numeric score creates a quick top-level read on where the model currently sits relative to the dimensions being assessed.
Dimension breakdown
Each major area is shown separately so strength and weakness are visible at the component level, not buried in a blended average.
Priority signal
The output indicates which areas appear most likely to deserve attention first, giving more shape to sequence and decision-making.
A clearer first read
The result can be used internally, saved for later, or brought into a conversation so the next discussion begins from a clearer commercial picture.
Practical questions
Useful on its own.
Clear before you begin.
The diagnostic is meant to be useful whether or not a meeting follows. It should help the business sharpen its picture, challenge assumptions, and organise where attention may need to go next.
Are the diagnostics free?
Yes. The active diagnostics can be completed without payment and without account creation.
How long do they take?
Most take between 8 and 15 minutes, depending on the diagnostic and the depth of the responses.
Do I need to speak with FCP afterwards?
No. The result is intended to be useful on its own. You can save it, share it internally, or bring it into a meeting later.
Which one should I use first?
If the underlying issue is still unclear, use the GTM Diagnostic™. It is the broadest and most reliable first read.
What is a commercial diagnostic?
A commercial diagnostic is a structured assessment of the revenue-generating systems within a business: go-to-market design, sales process, pipeline health, channel mix, and conversion performance. It identifies where growth is constrained and what must be resolved first. Full Court Press offers commercial diagnostics for companies across Singapore, Malaysia, Hong Kong, Thailand, Indonesia, the Philippines, Vietnam, and Australia.
Why is business growth slowing?
Business growth typically slows when one or more structural conditions are present: the commercial model is founder-dependent and cannot scale, positioning is unclear and generating poor-fit demand, the offer is misaligned with the buying context, or the sales process has unresolved leakage. Diagnosing which constraint is active is the first requirement before applying any fix. What appears to be a sales problem often has its root cause upstream in positioning, go-to-market design, or operational readiness.
Why is sales growth slowing?
Sales growth slows for structural reasons that are often misread as effort or motivation problems. The three most common causes are: poor lead quality entering the pipeline, insufficient qualification discipline causing poor-fit opportunities to consume sales capacity, and weak deal management in the middle and late stages. A slowdown in sales growth that coincides with steady or rising lead volume is typically a pipeline quality problem, not a volume problem.
Next step
Use the
GTM Diagnostic.
If you are unsure which diagnostic fits your situation, use the GTM Diagnostic™. It is the broadest option and gives the clearest first read on commercial performance across the core growth engine.