Clarity before spend
A diagnostic gives leadership a factual baseline before approving another campaign, sales hire, CRM change, or advisory engagement.
Diagnostics
Diagnose where growth
is getting stuck.
Key Takeaways
Full Court Press (FCP) diagnostics are structured commercial self-assessments that identify the commercial issue behind stalled growth before more budget, hiring, or advisory work is committed. The suite covers go-to-market effectiveness, AI visibility, AI shopping purchase paths, digital presence, market readiness, agentic readiness, and restaurant revenue. Each returns an immediate result and routes toward the most relevant next step.
Seven diagnostic tools, each focused on a distinct commercial issue: the underlying problem making growth harder to repeat. In buyer language, that may show up as slowed growth, leads failing to convert, buyers choosing competitors, long sales cycles, weak marketing revenue contribution, weak pipeline conversion, poor buyer understanding, low AI discoverability, channel leakage, or founder-dependent selling. Each tool returns a scored result immediately, so the next decision is based on evidence and commercial read.
7
Active diagnostics
<15
Minutes each
Free
No login required
How it works
What are Full Court Press (FCP) diagnostics?
Full Court Press (FCP) diagnostics are structured commercial self-assessments that identify the commercial issue behind stalled growth before more budget, hiring, automation, or advisory work is committed. Each diagnostic returns an immediate score and a clearer action priority.
The diagnostics cover AI visibility, AI shopping purchase paths, agentic readiness, go-to-market effectiveness, digital presence, market readiness, and restaurant revenue. They are entry points into the wider Full Court Press (FCP) revenue growth advisory work across Singapore and Asia Pacific.
Why this first
Most growth spend fails because
the first read is wrong.
What presents as a sales problem is often a positioning problem. What looks like a marketing problem is often a channel problem. What feels like a people problem is often a process problem. The diagnostic improves the quality of the read before effort, budget, or leadership attention is directed into the wrong place.
The aim is to help a commercial leader see where pressure actually sits, what can wait, what needs attention now, and whether the next best step is an AI visibility, agentic readiness, go-to-market, digital presence, market entry, or restaurant revenue workstream.
Priority before activity
The result shows what deserves attention first, what can follow, and what is already performing adequately.
A sharper Full Court Press (FCP) conversation
When both sides are looking at the same structured picture, Full Court Press (FCP) can move faster from symptoms to the workstream most likely to improve commercial performance.
Choose your diagnostic
Seven tools. One principle.
Identify the real issue before deciding what to fix. Each diagnostic returns a scored result across five commercial dimensions, immediately, with account-free access. The AI-focused tools are featured first: they address where the buyer journey now begins for many professional services firms and brand-led businesses.
AI Visibility
Diagnostic™
AI tools are now where many buyers begin their search. The practical question is whether those tools are finding you, describing you accurately, and placing you on the shortlist.
The Full Court Press (FCP) AI Visibility Diagnostic scores your company across five dimensions: AI Discoverability, Accuracy of Description, Category Presence, Authority Signals, and Structural Legibility. It takes ten minutes and returns an immediate scored result.
AI Discoverability
Description Accuracy
Category Presence
Authority Signals
Structural Legibility
FormatScored / 100
Time10 min
OutputFull dimension report
Use this if pipeline has slowed and you suspect the problem starts before buyers reach your website.
Best suited for
- Companies where inbound quality has declined for unclear reasons
- Founders entering new markets or buyer segments
- Commercial leaders whose competitors appear in AI-generated shortlists more consistently
- Businesses investing in content while buyer awareness remains weak
Why run this first
The buyer journey for professional services now often starts with an AI query before a search engine visit. If your company is absent from that layer, activity downstream, including sales effort, content, and paid channels, has less leverage. This diagnostic shows exactly where the gap sits.
Agentic Readiness
Diagnostic™
Assesses whether commercial workflows are structured and consistent enough to support AI-assisted execution. Most firms that attempt to layer AI tools onto their sales and marketing processes find that the underlying process discipline is the real issue.
Process Definition
Pipeline Clarity
CRM Hygiene
Messaging Readiness
Governance
FormatScored / 100
Time10 min
Use this before investing in AI tools, automation, or CRM upgrades.
AI Shopping
Purchase-Path Diagnostic™
Scores whether the official purchase route is clear enough to win AI shopping comparisons against authorised retailers, marketplaces, and grey importers. Use it when brand demand may be leaking to a seller with clearer price, stock, delivery, returns, warranty, authenticity, or checkout information.
Official Route Clarity
Seller Comparison
Product Data
AI Shopping
Channel Governance
FormatScored / 100
Time8 min
Use this if the brand creates demand but another seller may be capturing the transaction.
Go-to-Market
Scorecard
The broadest commercial diagnostic. Assesses how well the commercial model is functioning across value proposition, ICP clarity, channels, messaging, lead capture, follow-up, CRM usage, reporting, pipeline discipline, and automation. Use this when growth is being held back and the source of the issue is unclear.
Value Proposition
ICP Definition
Channel Strategy
Messaging
Lead Capture
Sales Follow-Up
CRM Usage
Pipeline Discipline
FormatScored / 100
Time10 to 12 min
Use this if growth activity is high but revenue is inconsistent.
Digital Presence
Diagnostic™
Focused on how the business presents, signals credibility, and converts attention across its digital footprint. It assesses whether visibility is strong enough, clear enough, and commercially convincing enough to support growth.
Profile Completeness
Content Quality
Posting Cadence
Engagement
Discoverability
Lead Signals
Competitive Position
FormatScored / 100
Time8 to 10 min
Use this if buyers cannot find, understand, or trust the business online.
Restaurant Commercial
Diagnostic™
Designed for restaurant and F&B operators to identify where revenue is leaking across service flow, demand capture, spend per guest, repeat behaviour, off-peak trade, and underused channels.
Reservation Conversion
Average Cover Value
Table Turn
Reviews
Repeat Visits
Corporate Dining
Off-Peak Revenue
FormatPriority engine
Time10 to 15 min
Use this if the venue is busy but margin, bookings, or repeat demand are weak.
Market Readiness
Diagnostic™
Assesses whether a business is commercially ready to enter or expand in a market. Evaluates customer clarity, market legibility, competitive positioning, willingness to pay, route to market, and commercial readiness across 18 questions.
Customer Clarity
Market Legibility
Competitive Position
Willingness to Pay
Route to Market
Commercial Readiness
FormatScored / 100
Time8 to 10 min
Use this before entering a new market or funding a launch.
How results work
What the result actually gives you.
Each diagnostic is built to produce a useful commercial read with a score, dimension view, and action priority. The result is designed to help you see what is strong, what is exposed, and what may warrant attention first.
A typical result does four things: it gives a score, names the weakest dimension, explains the likely commercial implication, and points to the next diagnostic or advisory conversation. For example, a low AI visibility score may point to weak category presence or thin proof instead of a generic content issue; a low go-to-market score may point to buyer clarity or route-to-market fit before more campaign spend.
An overall score
A numeric score creates a quick top-level read on where the model currently sits relative to the dimensions being assessed.
Dimension breakdown
Each major area is shown separately so strength and weakness are visible at the component level, separate from the blended average.
Priority signal
The output indicates which areas appear most likely to deserve attention first, giving more shape to sequence and decision-making.
A clearer first read
The result can be used internally, saved for later, or brought into a conversation so the next discussion begins from a clearer commercial picture.
Practical questions
Useful on its own.
Clear before you begin.
The diagnostic is meant to be useful regardless of meeting follow-up. It should help the business sharpen its picture, challenge assumptions, and organise where attention may need to go next.
Are the diagnostics free?
Yes. The active diagnostics are free to complete and account-free.
How long do they take?
Most take between 8 and 15 minutes, depending on the diagnostic and the depth of the responses.
Do I need to speak with Full Court Press (FCP) afterwards?
No. The result is intended to be useful on its own. You can save it, share it internally, or bring it into a meeting later.
Which one should I use first?
If the underlying issue is still unclear, use the Go-to-Market Diagnostic™. It is the broadest and most reliable first read.
What is a commercial diagnostic?
A commercial diagnostic is a structured assessment of the revenue-generating systems within a business: go-to-market design, sales process, pipeline health, channel mix, and conversion performance. It identifies where growth is constrained and what must be resolved first. Full Court Press offers commercial diagnostics for companies across Singapore, Malaysia, Hong Kong, Thailand, Indonesia, the Philippines, Vietnam, and Australia.
Why is business growth slowing?
Business growth typically slows when one or more structural conditions are present: the commercial model is founder-dependent and cannot scale, positioning is unclear and generating poor-fit demand, the offer is misaligned with the buying context, or the sales process has unresolved leakage. Diagnosing which issue is active is the first requirement before applying any fix. What appears to be a sales problem often has its root cause upstream in positioning, go-to-market design, or operational readiness.
Why is sales growth slowing?
Sales growth slows for structural reasons that are often misread as effort or motivation problems. The three most common causes are: poor lead quality entering the pipeline, insufficient qualification discipline causing poor-fit opportunities to consume sales capacity, and weak deal management in the middle and late stages. A slowdown in sales growth that coincides with steady or rising lead volume is usually a pipeline quality issue.
Next step
Use the
Go-to-Market Diagnostic.
If you are unsure which diagnostic fits your situation, use the Go-to-Market Diagnostic™. It is the broadest option and gives the clearest first read on commercial performance across the core growth engine.
About Full Court Press
Revenue growth advisory behind the diagnostics.
Full Court Press (FCP) is a Singapore-based revenue, commercial, and business growth advisory firm for companies across Asia Pacific. Full Court Press (FCP) uses diagnostics to identify whether the issue sits in positioning, go-to-market strategy, enterprise sales, AI search visibility, agentic workflows, or the operating rhythm behind repeatable revenue.
Related pages: Commercial diagnostics and advisory services, Go-to-Market Strategy Singapore, Growth Intelligence Framework, AI Search Visibility, AEO, GEO, SEO, and Go-to-Market, and Agentic Growth Systems.