Structure before strategy
A diagnostic creates a factual starting point rather than beginning from instinct, assumption, or internal bias.
Diagnostics
Diagnosis
before design.
The Full Court Press diagnostics are structured assessments of commercial performance across go-to-market, digital presence, restaurant revenue, CRM readiness, and personal brand authority. Each one is designed to show where the model is holding, where it is under pressure, and what deserves attention first.
5
Structured diagnostics
<15
Minutes each
Free
No login required
Why start here
Most growth problems are
misidentified.
What presents as a sales problem is often a positioning problem. What looks like a marketing problem is often a channel problem. What feels like a people problem is often a process problem. The diagnostic is there to improve the quality of the read before effort is directed into the wrong place.
The aim is not to prescribe from the homepage. It is to help the business see more clearly where the pressure may actually sit, and which starting point is most likely to be useful.
Prioritisation before action
The result shows what deserves attention first, what can follow, and what is performing adequately without intervention.
A better first conversation
When both sides are looking at the same structured picture, the discussion becomes faster, more specific, and more commercially useful.
Choose your starting point
Five diagnostics. Different points of entry.
Each diagnostic focuses on a distinct commercial area, but all five are built on the same principle: identify the real constraint before deciding what to fix. Use the filters below if you want a faster way into the most relevant category.
FCP GTM
Scorecard
The broadest of the five diagnostics. Built to assess how well the commercial model is actually functioning across value proposition, ICP clarity, channels, messaging, lead capture, follow-up, CRM usage, reporting, pipeline discipline, and automation.
It is the strongest starting point when the business knows growth is being constrained, but the source of that constraint is not yet clear.
Value Proposition
ICP Definition
Channel Strategy
Messaging
Lead Capture
Sales Follow-Up
CRM Usage
Reporting
Pipeline Discipline
Automation
Format
Scored / 100
Time
10 to 12 min
Output
Full dimension report
Best suited for
- B2B companies reviewing go-to-market effectiveness
- Founders preparing for a new growth phase or funding round
- Commercial teams dealing with inconsistent or stalled pipeline
- Businesses entering a new market, segment, or channel
Why start here first
When the underlying issue is still uncertain, the GTM Scorecard gives the clearest top-level read on commercial structure. It helps distinguish between message, motion, channel, process, and systems issues before effort gets misallocated.
FCP Digital Presence
Diagnostic
Focused on how the business presents, signals credibility, and converts attention across its digital footprint. It assesses whether visibility is strong enough, clear enough, and commercially convincing enough to support growth.
Profile Completeness
Content Quality
Posting Cadence
Engagement
Discoverability
Lead Signals
Competitive Position
FormatScored / 100
Time8 to 10 min
FCP Restaurant Commercial
Diagnostic
Designed for restaurant and F&B operators to identify where revenue is leaking across service flow, demand capture, spend per guest, repeat behaviour, off-peak trade, and underused channels.
Reservation Conversion
Average Cover Value
Table Turn
Reviews
Repeat Visits
Corporate Dining
Off-Peak Revenue
FormatPriority engine
Time10 to 15 min
FCP CRM Readiness
Diagnostic
Assesses whether the business has the sales process discipline and CRM infrastructure required for repeatable pipeline management. It highlights where follow-up, visibility, adoption, reporting, and data quality are breaking down.
Pipeline Visibility
Lead Handling
CRM Adoption
Data Quality
Follow-Up Cadence
Reporting
Automation Use
FormatScored / 100
Time10 to 12 min
FCP Personal Brand
Diagnostic
Built for founders, senior operators, and commercial leaders whose personal credibility shapes trust, visibility, and business development. It evaluates whether authority is being signalled clearly and consistently across digital channels.
Profile Strength
Content Authority
Network Quality
Visibility
Thought Leadership
Conversion Signals
FormatScored / 100
Time8 to 10 min
How results work
What the result actually gives you.
Each diagnostic is built to produce a useful commercial read, not just a summary score. The result is designed to help you see what is strong, what is exposed, and what may warrant attention first.
An overall score
A numeric score creates a quick top-level read on where the model currently sits relative to the dimensions being assessed.
Dimension breakdown
Each major area is shown separately so strength and weakness are visible at the component level, not buried in a blended average.
Priority signal
The output indicates which areas appear most likely to deserve attention first, giving more shape to sequence and decision-making.
A stronger starting point
The result can be used internally, saved for later, or brought into a conversation so the next discussion begins from a clearer commercial picture.
Practical questions
Useful on its own.
Clear before you begin.
The diagnostic is meant to be useful whether or not a meeting follows. It should help the business sharpen its picture, challenge assumptions, and organise where attention may need to go next.
Are the diagnostics free?
Yes. All five can be completed without payment and without account creation.
How long do they take?
Most take between 8 and 15 minutes, depending on the diagnostic and the depth of the responses.
Do I need to speak with FCP afterwards?
No. The result is intended to be useful on its own. You can save it, share it internally, or bring it into a meeting later.
Which one should I start with?
If the underlying constraint is still unclear, start with the GTM Scorecard. It is the broadest and most reliable first read.
Next step
Start with the
GTM Diagnostic.
If you are unsure which diagnostic fits your situation, begin with the GTM Scorecard. It is the broadest starting point and gives the clearest first read on commercial performance across the core growth engine.