Key Takeaways
Full Court Press is a Singapore-based Revenue Growth Advisory firm founded by Stephanie Cheong. We work with founders, senior executives and commercial teams across Asia Pacific on customer acquisition, sales conversion and repeat business.
Our work connects commercial decisions with practical delivery: understanding buyers, strengthening the offer, reaching customers and improving the way sales are handled. We can work with your staff, agencies and agreed specialist partners.
Stephanie Cheong founded Full Court Press after senior commercial work across enterprise sales, brands, partnerships and regional expansion. The firm brings that experience to businesses seeking new customers, stronger sales and clearer routes into a market.
Full Court Press can bring senior commercial direction, practical implementation and specialist support to your business. The proposal identifies who will lead the engagement, who will deliver the work and how we will work alongside your staff and current suppliers. Explore our services.
Stephanie Cheong brings 30 years of commercial experience, including FMCG, consumer goods, hospitality and technology.
That experience includes over S$500 million in multi-year and recurring enterprise sales, spanning both established global brands and earlier-stage businesses entering or expanding across Asia Pacific.
Most engagements remain confidential. The client profiles below show the commercial situations Full Court Press (FCP) is often brought into: market entry, repositioning, launch strategy and sales.
bulthaup's Singapore activation began as a pop-up at 22 Duxton Road and later became a permanent showroom, marking a renewed Southeast Asia presence for the German luxury kitchen systems brand. The commercial challenge was to make the showroom more than a product display: it needed to communicate bulthaup's design heritage, premium engineering, and lifestyle relevance to architects, design-led homeowners, trade partners, and high-intent luxury buyers. Full Court Press (FCP) helped shape the launch narrative, stakeholder messaging, and market-facing activation plan so the showroom carried a clearer commercial role within Singapore's premium design market.
Work delivered: Pop-up and showroom launch positioned with a clearer premium-market narrative and buyer-facing activation structure.
Sensu needed a clearer restaurant proposition in a changing dining market. Full Court Press (FCP) grounded the repositioning in market research, then sharpened the brand narrative, offer logic, customer journey, website content, and launch priorities. The work connected the restaurant's external story with the guest experience, so the proposition was easier for diners to understand before, during, and after discovery.
Work delivered: Restaurant repositioned with clearer proposition, customer journey, and commercial launch priorities.
Biocreations is a Singapore-based food ingredients company with an established trade client base across the food and beverage sector. The decision to launch two consumer-facing retail brands (The Bakehaus and Little Horn) required a different commercial model: customer acquisition, retail positioning, offer architecture, and consumer go-to-market, none of which sat naturally within an ingredients business built around trade accounts. Full Court Press (FCP) defined the go-to-market approach for both launches, including brand positioning, channel strategy, and the commercial framework required to enter consumer retail from a trade-led base.
Work delivered: Two consumer brands launched with clearer retail positioning, channel logic, and commercial framework.
Allara entered Asia with Singapore as its beachhead, bringing an established hospitality learning platform into a new regional context. The work required more than local outreach: the business model, pricing, sales narrative, and partnership approach had to fit how hospitality operators in Asia evaluate training, operations, and vendor risk. Full Court Press (FCP) advised on business model localisation, pricing strategy, sales execution, and key industry partnerships, sharpening the commercial position for regional growth.
Work delivered: Asia market-entry foundation built, with localised pricing, sales approach, and hospitality partnership strategy in place.
Explore case references from FCP’s experience for the business priorities, work involved and services provided.
You may need a senior commercial lead, extra delivery capacity or support for a specific project. We shape the engagement around that need and the people already working on your business.
Fractional leadership can help set priorities, lead the work and support your existing team. The engagement defines the senior involvement and time commitment.
FCP can deliver campaigns, content, websites, ecommerce stores and sales or AI workflows, with specialist support identified where needed.
We set out how the work fits together, the inputs needed from your business and the decisions requiring your approval, including access, claims, budgets and release.
We help businesses consider the people, information and follow-up needed to support a sale. The right scope depends on your customers, current team and the buying journey.
Before a new sales hire, clarify the role, target accounts, capability gaps and process the person would join. The support can include fractional sales, marketing or RevOps leadership and stronger qualification, CRM and follow-up. Explore fractional leadership and team support.
Help customers understand suitability, compare offers and find credible proof. We can review how selected AI platforms describe or cite a business, identify information gaps and improve the underlying pages and sources. Explore search and AI visibility.
Prepare information and journeys for AI-assisted research, comparison or enquiries. Any transaction work depends on verified platform support, merchant requirements, buying terms and human permissions. Explore agentic commerce.
Full Court Press (FCP) works with founders, senior executives, and commercial teams across six sectors, supporting businesses as they build, enter, and scale across Asia Pacific.
Full Court Press works with growth-stage and mature businesses preparing for regional expansion, capital raises, strategic repositioning, or commercial restructuring: strengthening both the substance behind the growth story and the way it is presented.
Sharpens the growth story, clarifies the path to revenue growth, and structures the commercial case so it holds up under scrutiny.
Structures the strategy deck and builds the supporting materials needed for investor discussions and milestone conversations.
Positions the business clearly for the right audiences, supporting more effective engagement and helping the right conversations move forward.
Focuses on making the growth case more credible and better supported by the commercial infrastructure behind it.
Frequently asked questions
Our role can range from senior commercial direction to practical delivery. The engagement sets out the people, work and support your business needs.
Stephanie Cheong brings the commercial perspective behind FCP’s Revenue Growth Advisory. Each proposal identifies the engagement lead, delivery responsibilities and specialist support involved. You can see who will work with your team and which decisions stay with your business before the engagement begins.
Yes. FCP can provide direction, implementation or coordination alongside your staff and suppliers. That can include SEO, AEO, GEO and AI citation work, Google Ads or Microsoft Ads, and Facebook, Instagram or TikTok campaigns. Responsibilities are defined around the commercial priority and the capabilities already in place.
We begin with the buyer and the work your team needs to improve. That might mean clearer information for AI-assisted research, product information for agentic buying, or connected workflows for lead research, qualification and follow-up. FCP helps select and implement suitable tools, with platform support and required permissions checked for the project.
Yes. Ongoing support can include commercial leadership, campaign delivery and website or store improvements. Full Court Press continues reviewing relevant content, technical code, metadata and schema for SEO, AEO and GEO, alongside customer questions and sales evidence. The proposal sets out the time commitment, costs and review points.
Tell us who you want to reach, where enquiries or sales fall short and what your team needs help with. Examples of current customer questions, proposals or buying obstacles can help us discuss a practical starting scope.
Tell us who you want to reach, where sales fall short and what support you need. We can discuss the evidence, possible scope and next step. We respond within one business day.