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Senior partner.
End-to-end.
In your corner.

Stephanie Cheong
Founder, Full Court Press

Full Court Press (FCP) is a Singapore-based revenue growth advisory firm specialising in go-to-market strategy, enterprise sales systems, and commercial execution for B2B companies across Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, Australia, and across Asia Pacific and global markets. Founded by a senior commercial leader, FCP works with founders and revenue leaders building scalable, repeatable growth engines independent of founder involvement. The founding partner brings two decades of senior commercial experience across Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, Australia and the wider Asia Pacific region. FCP's diagnostic tools — the GTM Scorecard and Social Presence Audit — are available free at fcpress.org and assess commercial readiness across twelve dimensions.

Before founding Full Court Press, Stephanie spent two decades in regional and global roles building new growth engines from the ground up — generating over SGD 500 million in multi-year and recurring enterprise sales across FMCG, consumer goods, hospitality and tech.

She has led commercial functions for some of the world's most recognised brands — building the narrative, the systems, and the teams that turned market opportunity into sustainable revenue. She has done this for global category leaders and for fast-moving challengers entering Asia for the first time.

She founded Full Court Press on a single conviction: that most companies are not held back by their product — they are held back by the absence of a clear growth engine. FCP builds that engine, end-to-end.

Her network spans tech founders, property developers, F&B operators, luxury brands and global hospitality platforms across Singapore and globally.

Nestlé Nespresso Miele The Coffee Bean & Tea Leaf Suntec McKinsey & Company Deloitte Bain & Company
"Sustainable growth happens when companies build the right engine behind revenue — not just more activity on top of weak foundations. That is what we help clients build."
Brand Narrative GTM Strategy Enterprise Sales Pricing Logic Sales Playbooks Repeatable Scale Tech & Non-Tech Market Entry Asia
Client Portfolio

Clients we've worked with

A representative selection — confidentiality applies to others.

Allara
Tech
Jerry
Tech
bulthaup
Retail
Bocuse d'Or
Hospitality
Sensu
F&B
The Bakehaus
F&B
Case Studies

Work that
moved the needle

bulthaup
Retail · Asia Market Launch
Media engagement & pitching
Press release dissemination
Event management
Emcee scripting & key messaging

For bulthaup's Singapore pop-up — their first in Asia — we orchestrated a media launch that made their innovative kitchen collection impossible to ignore. Strategic PR execution secured coverage in The Business Times, The Edge Singapore and Boulevard at launch, creating sustained momentum around their Asian debut and establishing the brand's premium positioning in the market.

Bocuse d'Or Singapore
Hospitality · Fundraising & Events
Partnership & sponsorship management
Press release development
Event management
Emcee scripting & messaging

As official business development partner for the Bocuse d'Or collaboration with Summer Pavilion at The Ritz-Carlton Millenia Singapore, we led sponsor engagement and curated strategic partnerships that elevated the fundraising event — securing the funds to take Singapore's culinary team to the international grand finale in Lyon.

Sensu
F&B · Restaurant Rebrand
Market research & insights
Brand positioning & messaging
Consumer journey design
Media & influencer outreach
Website content & photography direction

A full strategic rebrand grounded in market insight. We identified shifting dining trends, repositioned the brand with clarity and purpose, then built a consumer journey that delivered consistency from first impression to final bite. Targeted media and influencer outreach drove meaningful engagement with the audiences that matter most.

Allara
Tech · Asia Market Entry
Route-to-market strategy
New client acquisition
Strategic account management
In-house training workshops

When leading hospitality learning platform Allara entered Asia with Singapore as their beachhead, we advised on business model localisation, pricing strategy and sales execution while building the key industry partnerships they needed. We sharpened their competitive position and laid the groundwork for sustainable regional growth.

Client Testimonials

What our
partners say

It was not an easy event to organise, but thanks to your commitment, dedication and professionalism, this event was a success and the money we raised will help take our bid to the international grand finale in Lyon.
Bruno Menard
President, Bocuse d'Or Academy of Singapore
Bocuse d'Or · Singapore
I am extremely happy with their professionalism and ability to grasp our brand's DNA. Their insights and guidance have been invaluable. Communication was seamless and the attention to detail and strategic mindset made a significant impact on our PR efforts.
Karen Gonzago
Marketing Director, Madison & Associates Singapore
bulthaup Singapore
Next Step

Ready to start a conversation?

We work with a focused portfolio of clients. If you believe your company is ready for a structured approach to revenue growth, we would like to hear from you.

Start a Conversation → Take the GTM Scorecard →
Diagnostics

Find your growth constraint

Two focused diagnostics to pinpoint exactly where your go-to-market, pipeline, or brand presence needs attention first.

Revenue Growth

GTM Scorecard

Assess your narrative, pipeline, execution, and repeatability in under 5 minutes. Get a prioritised action plan.

Get the Diagnostic →
Brand Presence

Social Brand Audit

Evaluate your social brand presence across key platforms. Identify strengths and gaps in your digital footprint.

Get the Audit →
Get In Touch

Start with
clarity.

Use the Revenue Growth Diagnostic to identify your most important growth constraint — or book a call to discuss where your narrative, pipeline, execution, or repeatability needs strengthening.

📍
Singapore · Global
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