Buyers research before they engage. What they find, or fail to find, shapes the conversation before it starts. The FCP Digital Presence Diagnostic™ identifies where your online presence is supporting commercial performance and where it is working against it.
Key Takeaways
The FCP Digital Presence Diagnostic helps companies assess whether their public information layer supports buyer trust and AI visibility. It reviews whether the website, profiles, descriptions, proof points, and digital signals make the business easy to understand, verify, and shortlist.
A weak digital presence does not just limit inbound. It undermines outbound. When a prospect searches your name after a referral and finds nothing credible, the conversation you were already in gets harder. The FCP Digital Presence Diagnostic™ shows you exactly where that erosion is happening.
Built for founders, senior operators, and commercial leaders who want to understand whether their digital presence is an asset or a liability in the buying process.
Scores your digital presence across five dimensions: how visible your business is to buyers actively searching for what you offer, how credibly your content establishes authority in your domain, how effectively your social platforms support commercial objectives, how well your website converts visitor interest into contact, and how consistently your brand identity is expressed across all digital touchpoints.
Can buyers find you when they are looking for what you offer.
Does your content demonstrate genuine expertise in your domain.
Are your platforms actively supporting commercial objectives.
Does your site convert visitor interest into meaningful contact.
Is your identity expressed consistently across all digital touchpoints.
A scored result out of 100 across five dimensions, with a band classification for your current digital presence stage. The output identifies which dimension is weakest, whether visibility, authority, content quality, conversion clarity, or AI legibility, and explains the likely commercial cost: weaker enquiry volume, lower trust before contact, or a public presence that is harder for AI tools to understand and recommend. A prioritised first action is included.
Most advisory firms sell recommendations. FCP builds diagnostic tools because the right questions are more valuable than premature answers. Before strategy, before execution, before investment, clarity. Every diagnostic FCP publishes is free because structured self-assessment produces better commercial conversations than cold outreach.
Results available immediately. No credit card. No sales call unless you want one.
Run the Digital Presence DiagnosticEverything you need to know before you begin.
The FCP Digital Presence Diagnostic™ is for businesses that suspect their digital presence is either underperforming or actively undermining their commercial efforts. It is particularly useful for businesses that rely on referrals, search, reviews, or personal networks but want to understand whether their digital footprint supports or erodes the trust those channels generate.
Buyers rarely make purchase decisions without researching a business independently first. What they find when they search your name, your website, your content, your social profiles, and your reviews shapes their confidence before the conversation starts. A strong digital presence reduces friction. A weak one forces every commercial interaction to overcome doubt.
Digital marketing refers to activities designed to generate traffic and leads. Digital presence refers to the credibility and authority signals that exist regardless of whether you are running active campaigns. A business can have excellent digital marketing and a poor digital presence, or vice versa. This diagnostic focuses on presence, not campaign performance.
No. The diagnostic assesses the strategic and structural quality of your digital presence through scored questions, not through platform data integration. It identifies structural gaps in how your presence is designed and positioned, rather than reporting on traffic or engagement metrics.
Approximately 10 minutes. Results are available immediately after submission.
You receive a scored result with dimension-level findings, the weakest area, the likely commercial implication, and a prioritised first action. The FCP team reviews completions and reaches out where a diagnostic conversation would add commercial value.