Current Work
Review active marketing, agencies and freelancers, buyer response, sales follow-up, available data, and decisions already in progress.
Revenue Growth Advisory · Outsourced Marketing Team
Outsourced marketing team for founder-led companies.
Full Court Press (FCP) gives founders, CEOs, and managing directors an outsourced marketing team when marketing still depends on them to set priorities, chase agencies, approve work, and check whether enquiries are followed up. FCP agrees the priorities with leadership, delivers the marketing work, manages agencies and freelancers, improves the handoff from enquiry to sales, and reports what buyer response and pipeline quality show. You keep the commercial decisions. FCP carries the marketing work.
The commercial problem
Founder time is consumed, agencies and freelancers pull in different directions, and enquiries cool.
Marketing keeps moving, but too much of it still depends on the founder. Agencies and freelancers need direction. Buyer proof waits for approval. Enquiries depend on whoever notices them first.
Leadership gets activity, yet often lacks a clear view of what is helping sales or what should happen next. The result is a pipeline shaped by founder availability, even when market interest is already present.
The cost appears in three places: campaigns that were never built, follow-up that goes cold, and buyers who shortlist the company that was easier to understand when they were looking.
This service fits companies with a credible offer, active growth priorities, and leaders who can make timely decisions.
- Senior ownershipMarketing priorities, delivery, contributors, and decisions need a clear owner.
- Buyer-facing workWebsite, content, campaigns, sales materials, and enquiry paths need one plan.
- Sales follow-upEnquiry handling, qualification, and responsibilities between marketing and sales need to improve.
- Performance reviewLeadership needs agreed KPIs and a useful view of buyer and pipeline response.
- Optional growth workA selected market, customer segment, or sales channel may need focused development.
What happens first
Agree the first priority, the work FCP will carry, and how leadership will review it.
FCP reviews the current priorities, active work, agencies and freelancers, buyer response, sales follow-up, and available data. The first working plan makes the responsibilities, measures, approvals, and delivery schedule clear.
First Priority
Agree the buyer, offer, commercial priority, and marketing work FCP will lead and deliver first.
Measures And Approvals
Confirm the KPIs, reporting sources, client decisions, access, approvals, and separately scoped work.
Accountable Lead
The proposal names the senior FCP lead and identifies the team members or approved specialists required for the work.
What FCP leads and delivers
Get marketing moving without carrying every decision yourself.
Founders, CEOs, and managing directors usually need help because marketing still depends on them to set priorities, chase agencies, approve every detail, and work out whether enquiries are useful. FCP leads the agreed work, improves the path from buyer interest to sales follow-up, and gives leadership a clear view of progress and the decisions that need attention. Leadership can focus on customer, commercial, and sales decisions while FCP carries the marketing plan, delivery, contributor direction, and reporting.
01
Decide What Marketing Should Do First
Turn the business goal into clear target buyers, offer priorities, marketing work, and a delivery plan.
02
Build The Work Buyers And Sales Need
Produce or direct the pages, content, campaigns, sales materials, customer proof, and enquiry paths included in the agreed scope.
03
Keep Agencies, Freelancers, And Delivery Moving
Direct briefs, production, publishing, campaign work, buyer feedback, approvals, and the contributors involved in the plan.
04
Improve Enquiry Handling And Sales Follow-Up
Improve qualification steps, customer proof, follow-up materials, CRM requirements, and the handoff between marketing and sales.
05
Show What Is Working And What To Do Next
Review buyer response, enquiry quality, sales follow-up, pipeline movement, and channel contribution against the agreed priority.
Who owns what
FCP leads the marketing work. Leadership keeps the business decisions.
Full Court Press carries the agreed marketing work. The client keeps the business decisions, budgets, approvals, customer relationships, commercial terms, and ownership of the accounts and assets.
Full Court Press leads
- Marketing priorities, plan, responsibilities, and delivery schedule.
- Production and direction of the agreed marketing work.
- Agency, freelancer, specialist, and internal-team direction.
- Enquiry paths, qualification requirements, and follow-up materials.
- KPI review, buyer and pipeline analysis, and recommendations.
The client provides and approves
- The business goal, target customers, and commercial priorities.
- Budgets, timely approvals, and access to client-owned accounts.
- Product, service, customer, legal, and technical expertise.
- Customer-data authority, regulated claims, and account permissions.
- Sales conversations, commercial terms, and final sales decisions.
Websites, content, data, and client accounts remain in the client's ownership and are set up in the client's name where applicable.
Marketing and pipeline review
Know what is attracting buyers, what is reaching sales, and where leadership should act.
FCP and leadership agree the measures that help decide where to keep investing, where follow-up needs work, and which customer segments or channels deserve attention.
Revenue also depends on sales, pricing, delivery, customer decisions, and market conditions. FCP reports the marketing and pipeline response that leadership can use to make the next decision.
- Buyer responseAre target buyers engaging with the pages, campaigns, proof, and materials?
- Enquiry qualityAre suitable buyers responding?
- Sales follow-upAre suitable enquiries receiving timely action?
- Opportunity movementAre qualified enquiries reaching sales and progressing?
- Channel contributionWhich campaigns, channels, and customer segments produce useful demand?
- Next decisionWhat should leadership continue, improve, stop, or investigate?
How this fits FCP Revenue Growth Advisory
The outsourced marketing team carries the marketing work once the business is ready to run it.
Full Court Press uses Commercial Architecture to show how growth work connects: diagnose the problem, decide what should be built, build the selected work, and carry it once it is running.
A company's commercial architecture covers how buyers discover, understand, trust, shortlist, and choose it: positioning, offer design, go-to-market, channel structure, sales process, pricing logic, and the way performance is reviewed.
On this page, the outsourced marketing team carries the agreed marketing scope. Commercial Partner covers wider commercial work across marketing, sales, pipeline, agency decisions, and leadership review.
Three ways to start
Choose the working arrangement that matches the decision in front of you.
Start with the outsourced marketing team when leadership can name the business goal and target customer. Begin with a Diagnostic or Foundation when those decisions still need to be made. Use Commercial Partner when marketing is part of a wider sales and pipeline problem.
Outsourced Marketing Team
Use this when leadership can name the business goal and target customer, and needs FCP to decide the marketing plan and carry the work.
Diagnostic Or Foundation First
Use this when leadership still needs to decide which target customer, offer, buyer proof, or route to market should come first.
Commercial Partner
Use this when leadership needs FCP to work across marketing, sales outreach, pipeline, buyer feedback, agency decisions, and leadership review.
Commercial Partner and the outsourced marketing team can work together. Commercial Partner leads the wider commercial priorities while the outsourced marketing team carries the agreed marketing plan and delivery.
Common questions
What leaders need to know before getting started.
What does an outsourced marketing team do?
An outsourced marketing team takes responsibility for marketing priorities and delivery while the company keeps a lean internal team. FCP can lead the plan, produce or direct the work, coordinate contributors, review KPIs, improve sales follow-up, and recommend what the company should do next.
Who leads the work?
The proposal names the senior FCP lead accountable for the engagement. It also identifies the FCP team members, client contributors, existing agencies or freelancers, and approved specialists required for the agreed work.
What happens at the start of the engagement?
FCP reviews the current priorities, active work, agencies and freelancers, buyer response, sales follow-up, and available data. Leadership and FCP then agree the first priority, included work, measures, delivery schedule, responsibilities, and approvals.
Is this suitable for a company with no marketing team or a lean one?
Yes. The service is designed for companies where marketing currently runs through the founder, a lean internal team, agencies, freelancers, or several specialists. The scope follows the company's commercial priority, current capability, approval requirements, and sales capacity.
What does commercial marketing ownership mean?
Commercial marketing ownership means FCP takes responsibility for the agreed marketing priorities, plan, delivery, KPI reporting, and recommendations. Leadership retains budget authority, approvals, customer relationships, commercial terms, and final sales decisions.
How does this compare with a fractional CMO, marketing agency, marketing retainer, or outsourced marketing department?
A fractional CMO usually provides senior marketing direction. A marketing agency usually delivers specialist campaigns, media, content, or creative work. A marketing retainer or outsourced marketing department usually provides an agreed range of services or execution capacity. FCP combines senior commercial direction, marketing delivery, KPI review, sales follow-up improvement, and agency and freelancer direction. Larger specialist, market, or channel work is scoped separately when required.
Can Full Court Press work with an existing marketer, agency, or freelancer?
Yes. FCP can lead the commercial marketing priority while working with internal staff, agencies, freelancers, and approved specialists. The scope defines each contributor's work, approval responsibilities, KPIs, and review schedule.
What is included in a tailored proposal?
After a free consultation, FCP prepares a tailored proposal covering the business goal, target customers, marketing priorities, deliverables, delivery management, KPI review, agency and freelancer coordination, client responsibilities, approvals, and review schedule.
What additional marketing work can FCP provide?
FCP can add major website work, paid media, public relations, specialist production, CRM implementation, data work, automation, technical integrations, and new market, customer-segment, or sales-channel development when required. The free consultation establishes what the business needs before FCP prepares the tailored proposal.
How are marketing KPIs established and reviewed?
FCP works with leadership to choose the measures that match the commercial priority. The KPI register records the definition, data source, owner, review schedule, and decision supported by each measure. Reviews focus on buyer response, enquiry quality, sales follow-up, pipeline movement, and channel learning where relevant.
Who owns lead follow-up and sales conversations?
FCP can improve enquiry paths, qualification steps, follow-up materials, CRM requirements, and the handoff between marketing and sales. The client sales team owns customer conversations, commercial terms, opportunity progression, and final sales decisions.
Who owns the work, data, and accounts?
The client owns its websites, content, data, and accounts. FCP works through client-owned access where applicable and agrees any transfer or handover requirements in the engagement scope.
How is the engagement length decided?
Engagement length follows the commercial priority, included work, internal capability, delivery requirements, and review needs. The proposal sets the initial scope, review schedule, renewal or extension terms, and handover requirements.
How do we request a tailored proposal?
Start with a free consultation. FCP will discuss the business goal, target customers, current marketing arrangement, sales follow-up, and the work leadership needs FCP to carry. FCP then prepares a tailored proposal with the agreed scope, responsibilities, deliverables, and review schedule.