They are commercial. Weak menu margin architecture. Poor demand generation outside peak hours. Low digital visibility. Revenue channels that are underdeveloped or absent entirely. The FCP Restaurant Commercial Diagnostic™ scores your business across 13 revenue dimensions and identifies exactly where the constraint sits.
A busy restaurant can still be a failing one. If the covers are there but the margin is not, the problem is not effort. It is commercial architecture. The FCP Restaurant Commercial Diagnostic™ is built to find that problem before it becomes a crisis.
Built for restaurant owners, F&B operators, and hospitality groups who want an honest, structured view of where their commercial performance stands and what is most worth fixing first.
Scores your business across 13 commercial dimensions spanning menu engineering and margin, demand generation and marketing effectiveness, digital visibility and reputation management, labour productivity and cost structure, revenue channel development including events and corporate dining, and customer retention. The diagnostic produces a total score, a constraint classification, and a ranked view of your highest-priority gaps.
Is your menu structured to protect and grow profitability.
Are you actively building demand outside your existing customer base.
Can new customers find you and trust what they find.
Is your labour cost aligned with your revenue model.
Are you maximising events, corporate dining, and ancillary revenue.
Are your regulars returning at a frequency that sustains the business.
A total score out of 100 with a band classification: Strong Base, Stable Foundation, Needs Attention, or Foundational Gaps. A constraint type identifying whether your primary issue is margin pressure, demand pressure, or a mixed constraint. Your top three priority actions ranked by commercial impact. A dimension-level breakdown across all 13 areas.
Most advisory firms sell recommendations. FCP builds diagnostic tools because the right questions are more valuable than premature answers. Before strategy, before execution, before investment, clarity. Every diagnostic FCP publishes is free because structured self-assessment produces better commercial conversations than cold outreach.
Results available immediately. No credit card. No sales call unless you want one.
Run the Restaurant Commercial DiagnosticEverything you need to know before you begin.
The FCP Restaurant Commercial Diagnostic™ is for restaurant owners, F&B operators, and hospitality group leaders who want a structured, scored view of their commercial performance. It is most useful for operators who feel the business is working hard but not performing as well financially as the effort warrants, or who are planning to expand and want to understand their current commercial foundation before committing capital.
A commercial diagnostic assesses the revenue architecture of the business, not just its operational performance. It looks at whether the menu is structured to protect margin, whether demand generation is active or passive, whether digital channels are working commercially, whether labour costs are aligned with the revenue model, and whether all available revenue channels are being developed. Most restaurant diagnostics focus on operations. This one focuses on the commercial engine.
A financial audit tells you what has happened. The FCP Restaurant Commercial Diagnostic™ tells you why it happened and what structural conditions are producing the financial results you are seeing. It identifies the upstream commercial decisions that determine profitability, rather than reporting on the outcomes of those decisions after the fact.
Yes. The diagnostic is calibrated for both single-site operators and multi-location groups. The questions are designed to surface issues at both the unit level and the portfolio level where relevant.
Approximately 15 minutes. Results including your full score, constraint classification, and top priority actions are available immediately.
You receive your full scored results by email. The FCP team reviews completions and follows up with operators where the diagnostic findings suggest a commercial conversation would be valuable.