Full Court Press

Intellectual Property · Full Court Press

Before you begin

Enter your details to access your Social Presence Audit. Your personalised results will be sent to your inbox after completion.

By continuing you agree to be contacted by Full Court Press.
We never share your details.

Home Services About Frameworks Insights
Diagnostics
GTM Scorecard Social Audit
Start a Conversation

The FCP Social Presence Audit is a free digital visibility diagnostic for founders and revenue leaders across Singapore, Malaysia, Hong Kong, Thailand, Indonesia, Philippines, Vietnam, Australia, and across Asia Pacific and global markets. The audit assesses seven dimensions of commercial discoverability: brand presence and consistency, website credibility and conversion signals, LinkedIn optimisation, content strategy and authority, social proof and case study visibility, searchability and inbound signals, and overall digital trust. The tool is designed for B2B companies in Singapore, Malaysia, Hong Kong, Thailand, Indonesia, Philippines, Vietnam, Australia and across Asia Pacific where growth currently depends on referrals and warm introductions. 21 questions. 10 minutes. Free.

Audit your social presence.
Find what's costing you leads.

Answer 21 questions across seven dimensions. Get a scored assessment of where your social presence is generating visibility — and where it's losing you buyers.

21
Questions
7
Dimensions
10
Minutes
Progress
0 / 21
Dimension 01 of 07
Profile Completeness & Consistency
Are your profiles fully built out and saying the same thing across every platform?
1. How complete are your company profiles across LinkedIn, Instagram, and other active platforms?
Consider: bio, headline, website link, contact details, cover image, profile image
Partially filled — missing key fields on most platforms
Mostly complete but inconsistent across platforms
Complete on main platform, partial elsewhere
Fully complete and consistent across all active platforms
2. How consistent is your brand positioning (tagline, tone, value proposition) across all platforms?
A buyer who finds you on LinkedIn and then Instagram should get the same message
Noticeably different — each platform feels like a different company
Loosely aligned but key messages differ
Mostly consistent with minor variations
Fully consistent — same positioning, tone, and CTA everywhere
3. How well does your visual identity (logo, colours, imagery) translate across platforms?
Profile images, cover photos, post aesthetics — does it look like one brand?
No visual consistency — each platform looks different
Logo consistent but imagery and colours vary
Mostly consistent with occasional off-brand content
Strong, consistent visual identity across all platforms
Dimension 02 of 07
Content Quality & Relevance
Is your content valuable enough that your target buyers would stop and read it?
4. How well does your content address the specific problems and interests of your target buyers?
Not what you want to say — what your buyers need to hear
Content is mostly about us — announcements, awards, culture
Some buyer-relevant content but mostly company-focused
Majority of content addresses buyer challenges
Content is consistently valuable, specific, and buyer-first
5. How consistent is your content quality — writing, design, depth of insight?
Inconsistency signals to buyers that there's no deliberate strategy behind the content
Quality varies widely — some posts are strong, many are weak
Decent average quality but no clear standard
Consistently good on main platform, variable elsewhere
High and consistent quality across all content and platforms
6. Does your content include a clear next step — a CTA, a link, a reason to engage further?
Content without a CTA is awareness spend with no conversion mechanism
Rarely — most posts just end
Occasional CTAs but no consistent pattern
Most posts have a CTA but they vary in strength
Every post has a deliberate, relevant next step
Dimension 03 of 07
Posting Frequency & Cadence
Are you showing up consistently enough to stay visible to your audience?
7. How consistently does your company post on its primary platform (LinkedIn or Instagram)?
Algorithms reward consistency. Buyers notice absence.
Rarely — months between posts
Occasional — 1–2 posts per month
Regular — weekly posting with occasional gaps
Consistent — 3+ posts per week, rarely missed
8. Do you have a documented content plan or calendar — or is posting reactive and ad hoc?
Planned content outperforms reactive content in quality and consistency
Fully reactive — we post when someone has time
Loose themes but no formal plan
Monthly content plan, not always followed
Documented calendar with topics, formats, and accountability
Dimension 04 of 07
Audience Quality & Engagement
Are you building an audience of actual buyers — or just collecting followers?
9. How well does your current follower base match your ideal customer profile?
10,000 followers who are never buyers is worth less than 500 who are
No idea — we've never analysed who follows us
Mostly peers and employees, not target buyers
Mixed — some ideal buyers, significant noise
Majority of audience matches our ICP
10. How would you describe your average engagement rate (likes, comments, shares relative to reach)?
LinkedIn average engagement rate is 2–5%. Below 1% signals the content isn't landing.
Very low — posts rarely get any reaction
Below average — mostly passive impressions
Average — consistent but not remarkable
Above average — content regularly generates comments and shares
11. Do you actively respond to comments and engage with your audience's content?
Engagement is two-way. Broadcasting without responding kills community.
Never — we only post, never respond
Occasionally, when someone on the team notices a comment
We respond to most comments but don't proactively engage
Active two-way engagement — we comment, respond, and contribute
Dimension 05 of 07
Discoverability & SEO
Can buyers who don't know you yet actually find you?
12. Are your profiles and content optimised with the keywords your buyers actually search for?
LinkedIn profiles and company pages rank in Google. Most are completely unoptimised.
No — we've never thought about keywords on social profiles
Some keywords in bio but no deliberate strategy
Profiles are reasonably optimised but content is not
Deliberate keyword strategy across profiles and content
13. If a buyer searched your company name + sector on Google, would they find strong, consistent results?
Try it now: "[Company name] [sector] [city]"
Results are thin, outdated, or contradictory
Website shows but social profiles don't appear
Good results but gaps in coverage
Strong first page — website, LinkedIn, and credibility signals
Dimension 06 of 07
Lead Generation Pathways
Does your social presence have a mechanism to convert attention into conversations?
14. Is there a clear, compelling next step for someone who visits your profile — a content offer, a tool, a booking link?
Most profiles are a dead end. A lead magnet, scorecard, or booking CTA changes this.
No — just a website link with no specific offer
Website link but no clear next step after landing
A CTA exists but it's buried or unclear
Prominent, specific CTA — a tool, offer, or direct booking
15. Can you directly attribute any inbound enquiries or pipeline in the last 6 months to social presence?
If the answer is no, the engine isn't converting — regardless of follower count
No — and we don't track it
No attribution but we believe it contributes
A few leads but infrequent and not systematic
Regular inbound pipeline directly attributable to social
16. Do you have a lead capture mechanism — a form, a gated tool, or an email subscriber list — connected to your social presence?
Followers are rented. An email list is owned. Lead capture converts attention into owned audience.
No — no capture mechanism of any kind
A contact form exists but isn't connected to social
A capture mechanism exists but isn't actively promoted
Active lead capture — gated tool, resource, or newsletter — integrated with social CTAs
Dimension 07 of 07
Competitive Benchmarking
How does your social presence compare to the alternatives your buyers are evaluating?
17. Have you audited the social presence of your 3 closest competitors in the last 6 months?
You can't benchmark what you haven't measured
Never — we don't monitor competitors on social
Occasionally glance but no structured review
Informal monitoring of 1–2 competitors
Regular structured benchmarking of 3+ competitors
18. How would you honestly rate your social presence vs. your top 2–3 competitors?
Be honest — a buyer evaluating options will see all of you
Significantly weaker — competitors are much more active and polished
Behind on most dimensions
Roughly comparable — some areas stronger, some weaker
Ahead on most dimensions — visibly stronger presence
19. Is your content differentiated — or does it look and sound like every other company in your space?
Sameness is invisible. Distinctiveness earns attention.
Indistinguishable — same topics, same format, same tone
Slight differentiation in tone but content is generic
Some distinctive content but not consistently
Clearly differentiated POV, format, and tone
20. Are you on the right platforms for your buyers — or spreading effort across platforms where your buyers aren't?
Platform fit matters more than platform count
Unsure — we're on platforms because others are, not because our buyers are
Some platform mismatch — effort spread too thin
Mainly on the right platforms with some wasted effort
Deliberately on the right 2–3 platforms for our buyers
21. Do you have someone accountable for social presence — with a clear brief, budget, and success metrics?
Without ownership, social defaults to the lowest priority on everyone's list
No owner — it's whoever has time that week
Someone is loosely responsible but without a clear brief
Clear owner but no defined metrics or budget
Dedicated owner with brief, budget, and tracked metrics
Social Presence Audit — Full Court Press
—/100
Strengths
Priority Gaps

Ready to fix what's holding you back?

The Full Court Press team can audit your social presence in detail — and build the plan to close the gaps.

Discuss Your Results → Visit fcpress.org

This audit is provided by Full Court Press as a diagnostic tool.
Results are indicative and based on self-reported inputs. A Social Presence Audit engagement provides deeper, qualified assessment.