# Before you sequence activity, answer the right questions. Canonical URL: https://www.fcpress.org/market-readiness-diagnostic HTML page: https://www.fcpress.org/market-readiness-diagnostic Markdown alternate: https://www.fcpress.org/market-readiness-diagnostic.md Updated: 2026-07-13 Status: Public bot-facing Markdown alternate. The HTML page remains canonical. Rights holder: Full Court Press Pte. Ltd. Singapore UEN: 202306714R. Market Readiness Diagnostic Founders ask what to do first. Product, customers, marketing, distribution. That is the wrong question. The right question is whether the commercial conditions for success exist at all. The Full Court Press (FCP) Market Readiness Diagnostic™ tells you what is in place, what is missing, and what to resolve before sequencing makes any difference. Key Takeaways The Full Court Press (FCP) Market Readiness Diagnostic helps companies assess whether a market is ready enough to justify serious investment. It looks at buyer urgency, willingness to pay, competitive pressure, route to market, commercial proof, and whether the expansion plan can create repeatable revenue. 12 Minutes 18 questions 6 Dimensions Free Diagnostic Tool ## Full Court Press (FCP) Market Readiness Diagnostic™ Many failed launches begin with unanswered commercial questions before execution starts. Who exactly is the buyer. Whether they know you exist. Whether they see enough value to pay. Whether you can reach enough of them affordably. The Full Court Press (FCP) Market Readiness Diagnostic™ makes those questions explicit and scores where you currently stand on each one. [Run the Market Readiness Diagnostic](https://www.fcpress.org/fcp_market_readiness_diagnostic) The problem this solves Built for founders preparing to launch, businesses entering new markets or segments, and commercial leaders who want to validate whether the conditions for growth exist before committing resources to execution. What the diagnostic assesses Scores your market readiness across six commercial dimensions. Customer clarity: how precisely you have defined who your buyer is and what drives their urgency. Market legibility: whether buyers can find you, understand you, and see why you are relevant to them. Competitive landscape: what buyers are currently doing instead of using your product, and whether your differentiation is meaningful in their terms. Willingness to pay: whether you have evidence that buyers will exchange money at a price that makes the business commercially sustainable. Route to market: whether you can reach sufficient volume of ideal buyers at an acquisition cost your unit economics support. Commercial readiness: whether the proof points, trust signals, and sales motion exist to convert interest into a first sale. D01 ### Customer Clarity Do you know precisely who your buyer is and what drives their urgency to act. D02 ### Market Legibility Can buyers find you, understand you, and see your relevance immediately. D03 ### Competitive Landscape Do you understand what buyers are doing instead, and why your approach is meaningfully different. D04 ### Willingness to Pay Do you have evidence that buyers will pay at a price that sustains the business. D05 ### Route to Market Can you reach sufficient buyers through channels your unit economics support. D06 ### Commercial Readiness Do you have the proof points and sales motion to convert interest into a first sale. What you receive A total score out of 100 across six dimensions: customer clarity, market legibility, competitive landscape, willingness to pay, route to market, and commercial readiness. The output includes a readiness band, a dimension-level breakdown, the weakest condition, and a prioritised direction showing what is most likely to limit entry if it is not addressed before significant resources are committed. Why Full Court Press (FCP) built this Most advisory firms sell recommendations. Full Court Press (FCP) builds diagnostic tools because the right questions are more valuable than premature answers. Before strategy, before execution, before investment, clarity. Every diagnostic Full Court Press (FCP) publishes is free because structured self-assessment produces better commercial conversations than cold outreach. Full Court Press (FCP) Market Readiness Diagnostic™ - Free ## Take the diagnostic now Results available immediately. No credit card. No sales call unless you want one. [Run the Market Readiness Diagnostic](https://www.fcpress.org/fcp_market_readiness_diagnostic) FAQ ## Common questions about this diagnostic Everything you need to know before you begin. Who is the Full Court Press (FCP) Market Readiness Diagnostic for? The Full Court Press (FCP) Market Readiness Diagnostic™ is for founders preparing to launch a new product or service, businesses entering a new market or segment, and commercial leaders who want to validate whether the conditions for successful growth exist before committing significant resources to execution. It is particularly valuable for first-mover businesses, AI-native products, and any company entering a market where buyer behaviour is not yet established. Why do questions matter more than a launch sequence? Most founders focus on sequencing: should I build the product first, find customers first, or start marketing first. Sequencing matters, but it is secondary to the more fundamental question of whether the commercial conditions for success exist at all. If your buyer is unclear, your positioning is incomprehensible, or your route to market is uneconomic, the sequence in which you execute those activities makes no difference to the outcome. The diagnostic identifies which conditions are present and which need to be established before sequencing decisions are meaningful. What is the difference between market readiness and product readiness? Product readiness refers to whether your product or service functions as intended and delivers the experience you designed. Market readiness refers to whether the commercial conditions exist for that product to find buyers, be understood, and generate sustainable revenue. A product can be technically excellent and commercially unready. The Full Court Press (FCP) Market Readiness Diagnostic™ assesses the six commercial conditions surrounding a product, service, or market entry. Does this diagnostic work for first-mover products with no direct competitors? Yes, and this is precisely the situation the diagnostic was designed for. First-mover products face a specific set of commercial challenges that businesses entering established markets do not. The competitive landscape dimension specifically assesses what buyers are currently doing instead of using your product, because that existing behaviour is your real competition regardless of whether named alternatives exist. I have already launched. Is this diagnostic still useful? Yes. Many businesses that have launched successfully in a limited way use the diagnostic to assess readiness for the next stage of growth, whether that is entering a new market, scaling a channel, or raising funding. The diagnostic surfaces the commercial gaps most likely to limit the next phase, regardless of what has already been achieved. How does this connect to fundraising readiness? Investors assess market readiness as part of their due diligence, often using frameworks similar to the six dimensions in this diagnostic. A business that scores well across customer clarity, willingness to pay, and route to market is making the same commercial case that a strong investor pitch requires. Completing the diagnostic before a fundraising process helps identify and address the structural gaps that investors are most likely to surface. How long does the diagnostic take? Approximately 12 minutes. Results are available immediately after submission. What happens after I complete the diagnostic? You receive a scored result across six dimensions with a band classification, weakest-condition read, commercial-risk explanation, and prioritised direction. The Full Court Press (FCP) team reviews completions and reaches out to businesses where a diagnostic conversation would add commercial value. ### What is market readiness? Market readiness is the commercial condition that determines whether a new product, service, or market entry has the structural prerequisites to generate sustainable revenue. It encompasses six conditions: a clearly defined and reachable buyer, a problem the buyer recognises and prioritises, willingness and ability to pay, a credible route to market, a competitive landscape the business can navigate, and positioning the business can defend. A market can be large and growing but still commercially unready for a specific business if any of these conditions is not yet established. ### How do I know if a new market is worth entering? A new market is worth entering when the six commercial conditions for readiness are present or achievable within the resource constraints of the business: buyer clarity, problem recognition, willingness to pay, a workable route to market, navigable competitive dynamics, and defensible positioning. When fewer than four of these conditions are clearly in place, committing significant resources to entry typically accelerates losses rather than growth. The Full Court Press (FCP) Market Readiness Diagnostic assesses all six conditions before that commitment is made, and is free to complete for companies in Singapore, Malaysia, Hong Kong, Thailand, Indonesia, the Philippines, Vietnam, and Australia. Related reading ## The thinking behind this tool Whitespace or Wishful Thinking? How to Assess Real Market Viability - the Full Court Press article that frames the commercial logic this diagnostic is built on. [Read the article](https://www.fcpress.org/fcp-article-market-viability) ## Rights and Ownership Copyright 2026 Full Court Press Pte. Ltd. All rights reserved.