Most revenue problems are not sales problems. They are upstream problems in positioning, buyer clarity, channel design, or commercial architecture. The FCP GTM Scorecard™ identifies where your constraint actually sits.
Inconsistent pipeline. Poor win rates. A sales team working hard with nothing to show for it. These are symptoms. The FCP GTM Scorecard™ is built to find the cause.
Built for B2B founders, commercial leaders, and revenue teams who want to understand why growth is not compounding the way it should.
Scores your business across six commercial dimensions: how clearly you have defined your ideal customer, how well your positioning and narrative lands, how accurately you understand your competitive context, whether your channel strategy matches your buyer behaviour, whether your pricing structure reflects commercial value, and whether your sales and marketing motion are aligned. Each dimension produces a scored result. The total score identifies your band and surfaces the highest-priority constraint.
How precisely defined is your ideal customer profile.
How clearly does your narrative land with the right buyer.
How well do you know what you are displacing.
Does your channel mix match how your buyer actually buys.
Does your pricing reflect commercial value and support unit economics.
Are both functions working from the same commercial logic.
A scored result out of 100 across six dimensions. A band classification: Strong Foundation, Developing Engine, Structural Gaps, or Early Stage. Dimension-level gap cards identifying where to focus first. A recommended next step based on your specific constraint profile.
Most advisory firms sell recommendations. FCP builds diagnostic tools because the right questions are more valuable than premature answers. Before strategy, before execution, before investment, clarity. Every diagnostic FCP publishes is free because structured self-assessment produces better commercial conversations than cold outreach.
Results available immediately. No credit card. No sales call unless you want one.
Run the GTM ScorecardEverything you need to know before you begin.
The FCP GTM Scorecard™ is for B2B businesses that have a product or service in market but are experiencing inconsistent pipeline, poor conversion rates, or stalled growth. It is most useful for founders and commercial leaders who suspect the problem sits upstream from sales execution but have not been able to identify precisely where.
Go-to-market refers to the complete commercial architecture a business uses to reach, attract, and convert its ideal buyers. It includes how the business defines its target customer, how it positions its offer, how it reaches buyers through channels, how it handles competitive differentiation, and how its sales and marketing functions work together. Most revenue problems that appear to be sales problems are actually go-to-market architecture problems.
A sales audit examines what happens once a buyer is in conversation with your team. The FCP GTM Scorecard™ examines what happens upstream of that conversation, including whether you are reaching the right buyers, whether your positioning is compelling enough to create genuine interest, and whether your channel strategy is generating the volume and quality of pipeline your sales team needs to succeed.
The diagnostic takes approximately 12 minutes to complete. Results are available immediately after submission.
You receive a scored result across six dimensions with a band classification and gap analysis. The FCP team reviews completions and reaches out to businesses where a conversation would be commercially valuable.
Yes. The FCP GTM Scorecard™ is free to complete. FCP publishes diagnostic tools because structured self-assessment produces better commercial conversations than cold outreach. The diagnostic creates value for the business completing it regardless of whether an engagement follows.