# FCP Terms and Definitions - Canonical URL: https://www.fcpress.org/fcp-terms - HTML page: https://www.fcpress.org/fcp-terms - Markdown alternate: https://www.fcpress.org/fcp-terms.md - Published: 2026-07-25 - Status: Published. The HTML page is canonical. - Rights holder: Full Court Press Pte. Ltd. Singapore UEN: 202306714R. Full Court Press is a Revenue Growth Advisory firm. This reference defines the commercial, evidence and AI terms used inside that advisory work. It is intended to govern how Full Court Press uses these definitions across fcpress.org, Growth Intelligence, LinkedIn, diagnostics, proposals and advisory materials. The labels clarify the ownership boundary: - **FCP canonical term** records language confirmed for consistent firm-wide use. - **FCP named framework** identifies a firm-specific method or asset. - **FCP named product** identifies a firm-specific tool or public interface. - **FCP house term** identifies language Full Court Press uses consistently in its advisory work. - **FCP canonical definition** locks the firm’s chosen meaning for broader category language. - **FCP-defined operating term** identifies a practical governance label developed inside an FCP framework. - **FCP working definition** records how the firm uses other commercial language. Category, Evidence Layer and industry labels add context where needed. This page is a language reference. Trade mark registration and other legal rights require separate confirmation. ## Frameworks, products and house terms ### Revenue Growth Advisory **Type:** FCP category. Revenue growth advisory is professional advisory focused on diagnosing what is holding revenue back and improving the commercial structure behind repeatable growth. The work can span market focus, positioning, offer design, go-to-market strategy, sales process, pricing, channels, pipeline, revenue operations, and the management rhythm that turns commercial decisions into measurable results. Revenue Growth Advisory is the primary category for Full Court Press. The phrase also describes a market category used beyond FCP. ### Revenue Growth Advisory Engine **Type:** FCP canonical term. Full Court Press’s integrated advisory engine for diagnosing what is holding revenue back, designing the commercial response and supporting execution across the work required to make revenue more repeatable. The Revenue Growth Advisory Engine is the complete FCP advisory model. It connects diagnosis, structural design and execution around the revenue outcome. ### Commercial Growth Advisory Engine **Type:** FCP canonical term. The Full Court Press advisory engine for the commercial decisions and operating work that shape how a business reaches buyers, converts demand and builds repeatable revenue. The Commercial Growth Advisory Engine is the commercial design and execution layer within the Revenue Growth Advisory Engine. ### Commercial Growth Advisory **Type:** FCP category. Commercial growth advisory focuses on how a business positions itself, structures its offer, reaches buyers and converts pipeline into sustainable revenue. Commercial Growth Advisory is a supporting category for buyers whose immediate question concerns market, offer, channel, sales motion, pipeline, pricing logic or execution. ### FCP Revenue and Commercial Growth Engine **Type:** FCP named framework. The FCP Revenue and Commercial Growth Engine is Full Court Press's proprietary diagnostic and advisory system for finding the commercial constraint behind underperforming revenue, then connecting the right work across positioning, go-to-market, enterprise sales, AI visibility, revenue systems, and operating rhythm. The FCP Revenue and Commercial Growth Engine is the named diagnostic and operating system inside the Revenue Growth Advisory Engine. It also powers the Full Court Press Growth Advisor. ### Full Court Press Growth Advisor **Type:** FCP named product. The Full Court Press website chatbot that provides general Revenue Growth Advisory guidance across revenue growth, AI visibility, go-to-market, sales systems, diagnostics and buyer-facing evidence from approved public FCP material. Full Court Press Growth Advisor is the canonical product name. AI Growth Advisor is the compact interface label. FCP Growth Advisor is an acceptable short form after first use. ### Growth Intelligence Framework **Type:** FCP named framework. The Growth Intelligence Framework is the Full Court Press method for identifying what is holding growth back before deciding what to fix. It makes the commercial system easier to diagnose, explain, prioritise and improve across buyer choice, go-to-market, sales, evidence, operating cadence and Commercial AI Architecture. ### FCP Evidence Layers **Type:** FCP named framework. Public Evidence, Market Evidence and Performance Evidence used together to diagnose why a business is being chosen more or less often than expected. ### Source Signals **Type:** FCP house term. Source Signals is FCP's practical term for visible proof that helps buyers, search engines, and AI systems understand and trust a business. Source Signals can include owned pages, structured information, directories, reviews, expert coverage, retailer pages and other public sources that support or challenge a company’s claims. At first use outside an FCP-owned context, write “what Full Court Press calls Source Signals.” Source Signals connects public evidence, external corroboration and buyer confidence while preserving distinctions in source authority. ### Commercial AI Architecture **Type:** FCP house term. Commercial AI architecture is the Full Court Press (FCP) term for designing the revenue system before scaling automation. It connects positioning, offer clarity, buyer journey, proof, sales motion, CRM discipline, RevOps, reporting, and AI-supported workflows. ### Agentic Growth System **Type:** FCP house term. Full Court Press (FCP) calls this an Agentic Growth System: a commercial workflow designed around objectives, inputs, outputs, review points, human handoffs, and an operating rhythm tied to a defined commercial outcome. Agentic Growth Systems is the plural service category. The system is the execution layer for repeatable tasks across research, follow-up, CRM, reporting, buyer intelligence and revenue operations. ### FCP Customer Data Accountability Test **Type:** FCP named framework. The FCP Customer Data Accountability Test requires a documented Customer Data Path and a named Customer Data Response Owner before approval. Ask two questions: Can we trace the customer's information through this workflow? Who has the authority to respond when questions arise? ### Customer Data Path **Type:** FCP-defined operating term. The documented route customer information follows through an AI-enabled commercial workflow, covering collection or input, processing, storage, sharing, output, retention and deletion. Customer Data Path is one component of the FCP Customer Data Accountability Test. ### Customer Data Response Owner **Type:** FCP-defined operating term. The named role with authority to coordinate and close the organisation's response when a customer, regulator or business partner asks a question, or when an internal incident requires action. Customer Data Response Owner is one component of the FCP Customer Data Accountability Test. The role follows real decision authority inside the organisation. ## Commercial language ### Commercial Constraint **Type:** FCP working definition. The underlying condition making revenue harder to repeat, often sitting upstream of visible symptoms such as weak conversion, slow sales cycles, inconsistent pipeline, poor buyer understanding or founder-dependent selling. ### Commercial Architecture **Type:** FCP working definition. The system behind how buyers discover, understand, trust, shortlist, and select the company. ### Buyer Consideration **Type:** FCP working definition. The point at which a buyer starts treating the company as a serious option. Recognition can create awareness; clear relevance, credible proof and commercial fit move the company into consideration. ### Evidence Gap **Type:** FCP working definition. Missing or weak proof that prevents buyers, partners, search systems, or AI systems from trusting the company. ### Operating Cadence **Type:** FCP working definition. The management rhythm that keeps decisions, follow-up, reporting and accountability moving. It includes the review points and decision routines that turn commercial intent into consistent action. ### Repeatable Revenue Engine **Type:** FCP working definition. A commercial structure with a focused market approach, a sales process that moves pipeline with shared criteria and an operating cadence that diagnoses the causes behind the numbers. ## Evidence and AI visibility ### Public Evidence **Type:** FCP Evidence Layer. The information a business makes publicly available for buyers, search engines and AI systems to discover, understand and verify. ### Market Evidence **Type:** FCP Evidence Layer. Independent proof from customers, partners, media, analysts, directories, reviews, AI citations and the wider market that validates a business’s credibility and influence. ### AI Citation **Type:** FCP canonical definition. A visible source reference or link in an AI-generated answer that identifies material used to support, qualify or explain that answer. Track AI Citation separately from AI Mention, cited URL, recommendation and description accuracy. ### Performance Evidence **Type:** FCP Evidence Layer. Commercial and operational measures showing whether visibility, trust and market recognition are translating into enquiries, pipeline quality, sales progress, win rate or revenue growth. ### AI Visibility **Type:** FCP canonical definition. The broader condition of whether AI systems can find, understand, represent, cite or recommend a company, brand, product or offer accurately in relevant commercial contexts. AI Visibility is the umbrella term above AI Search Visibility and AI Discoverability. ### AI Search Visibility **Type:** FCP canonical definition. AI search visibility is the ability of a company to be found, understood, cited, and recommended by AI systems when buyers ask relevant category, comparison, or shortlist questions. AI Search Visibility is the search-facing expression of AI Visibility across answer systems and AI-assisted buyer research. ### AI Discoverability **Type:** FCP canonical definition. Whether AI-assisted research systems can find, understand, validate and describe the company accurately. AI Discoverability is a foundational condition within AI Visibility and one dimension of the FCP AI Visibility Diagnostic. ### Third-party Corroboration **Type:** FCP working definition. Independent public sources that confirm or challenge what a company says about itself, including customers, partners, expert coverage, directories, retailers and reviews. ### Entity Clarity **Type:** FCP working definition. Consistent public information that helps buyers, directories, search engines and AI systems identify and classify a business correctly: who the company is, what it offers, where it operates and which category it belongs in. ## Commerce and purchase paths ### Purchase Path **Type:** FCP working definition. The route from product understanding and seller selection through to the intended point of sale and completed transaction. Product meaning, merchant identity, price, stock, shipping and returns can all affect the path. ### Channel Leakage **Type:** FCP working definition. Revenue or buyer intent diverted away from the intended seller, authorised retailer or official purchase journey. ### Distributed Merchandising **Type:** FCP house term. Distributed merchandising is FCP’s term for managing product meaning across product pages, feeds, retailers, reviews, comparison content and public discussion. It gives product, ecommerce, channel and commercial teams a shared view of how a product is represented across the public buying journey. ## Common industry terms used inside FCP work These are established industry terms. Full Court Press uses them in the definitions below and makes no claim to their origin. ### Answer Engine Optimisation (AEO) **Type:** Industry term. The work of making a business’s public information easier for answer systems to retrieve and use when responding to relevant buyer questions. ### Generative Engine Optimisation (GEO) **Type:** Industry term. The work of making a business easier for generative AI systems to understand, classify, compare and cite through clear positioning, useful content, consistent entity information and credible public evidence. ### Revenue Operations (RevOps) **Type:** Industry term. The coordination of revenue-related data, process, reporting, technology and handoffs across marketing, sales, customer success, finance and leadership. ### Structured Data **Type:** Industry term. A standardised way of describing page content and entities so search engines and other systems can interpret relationships, attributes and meaning more consistently. ### Consulting **Type:** Industry term. Project-based professional support organised around a defined business question, scope, deliverable and endpoint. Full Court Press uses advisory for connected diagnosis and decision support over time. Consulting can be one delivery form inside an advisory engagement. Industry reference context: - Google Search Central on AEO, GEO and generative AI search: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide - Salesforce on Revenue Operations: https://www.salesforce.com/sales/revenue-lifecycle-management/what-is-revenue-operations/ - Google Search Central on structured data: https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data ## How to use this reference Use the wording on this page when a term needs a formal definition. Attribute an FCP named framework or FCP house term to Full Court Press at first use. Link the term back to this page or to its primary framework page when the definition needs further context. A definition gains practical authority through consistent use and credible corroboration. Wider market recognition depends on independent references that use the term in context and identify Full Court Press as the source. ## Related FCP pages - Growth Intelligence Framework and FCP Evidence Layers: https://www.fcpress.org/frameworks - Revenue Growth Advisory definition: https://www.fcpress.org/fcp-article-growth-advisory-terms - FCP Revenue and Commercial Growth Engine: https://www.fcpress.org/fcp-article-revenue-commercial-growth-engine - Commercial AI Architecture: https://www.fcpress.org/commercial-ai-architecture - FCP Customer Data Accountability Test: https://www.fcpress.org/fcp-article-who-owns-customer-data-risk-marketing-ai - AI product representation and distributed merchandising: https://www.fcpress.org/fcp-article-who-owns-ai-product-representation-ecommerce