# Your digital presence is either building trust or losing it. Canonical URL: https://www.fcpress.org/digital-presence-diagnostic HTML page: https://www.fcpress.org/digital-presence-diagnostic Markdown alternate: https://www.fcpress.org/digital-presence-diagnostic.md Updated: 2026-07-13 Status: Public bot-facing Markdown alternate. The HTML page remains canonical. Rights holder: Full Court Press Pte. Ltd. Singapore UEN: 202306714R. Digital Presence Diagnostic Buyers research before they engage. What they find, or fail to find, shapes the conversation before it starts. The Full Court Press (FCP) Digital Presence Diagnostic™ identifies where your online presence is supporting commercial performance and where it is working against it. Key Takeaways The Full Court Press (FCP) Digital Presence Diagnostic helps companies assess whether their public information layer supports buyer trust and AI visibility. It reviews whether the website, profiles, descriptions, proof points, and digital signals make the business easy to understand, verify, and shortlist. 10 Minutes 20 questions 5 Dimensions Free Diagnostic Tool ## Full Court Press (FCP) Digital Presence Diagnostic™ A weak digital presence limits inbound and undermines outbound. When a prospect searches your name after a referral and finds nothing credible, the conversation you were already in gets harder. The Full Court Press (FCP) Digital Presence Diagnostic™ shows you exactly where that erosion is happening. [Run the Digital Presence Diagnostic](https://www.fcpress.org/fcp_digital_presence_diagnostic) The problem this solves Built for founders, senior operators, and commercial leaders who want to understand whether their digital presence is an asset or a liability in the buying process. What the diagnostic assesses Scores your digital presence across five dimensions: how visible your business is to buyers actively searching for what you offer, how credibly your content establishes authority in your domain, how effectively your social platforms support commercial objectives, how well your website converts visitor interest into contact, and how consistently your brand identity is expressed across all digital touchpoints. D01 ### Search Visibility Can buyers find you when they are looking for what you offer. D02 ### Content Authority Does your content demonstrate genuine expertise in your domain. D03 ### Social Platform Strategy Are your platforms actively supporting commercial objectives. D04 ### Website Conversion Does your site convert visitor interest into meaningful contact. D05 ### Brand Consistency Is your identity expressed consistently across all digital touchpoints. What you receive A scored result out of 100 across five dimensions, with a band classification for your current digital presence stage. The output identifies which dimension is weakest, whether visibility, authority, content quality, conversion clarity, or AI legibility, and explains the likely commercial cost: weaker enquiry volume, lower trust before contact, or a public presence that is harder for AI tools to understand and recommend. A prioritised first action is included. Why Full Court Press (FCP) built this Most advisory firms sell recommendations. Full Court Press (FCP) builds diagnostic tools because the right questions are more valuable than premature answers. Before strategy, before execution, before investment, clarity. Every diagnostic Full Court Press (FCP) publishes is free because structured self-assessment produces better commercial conversations than cold outreach. Full Court Press (FCP) Digital Presence Diagnostic™ - Free ## Take the diagnostic now Results available immediately. No credit card. No sales call unless you want one. [Run the Digital Presence Diagnostic](https://www.fcpress.org/fcp_digital_presence_diagnostic) FAQ ## Common questions about this diagnostic Everything you need to know before you begin. Who is the Full Court Press (FCP) Digital Presence Diagnostic for? The Full Court Press (FCP) Digital Presence Diagnostic™ is for businesses that suspect their digital presence is either underperforming or actively undermining their commercial efforts. It is particularly useful for businesses that rely on referrals, search, reviews, or personal networks but want to understand whether their digital footprint supports or erodes the trust those channels generate. Why does digital presence matter before buyers make contact? Buyers rarely make purchase decisions without researching a business independently first. What they find when they search your name, your website, your content, your social profiles, and your reviews shapes their confidence before the conversation starts. A strong digital presence reduces friction. A weak one forces every commercial interaction to overcome doubt. What is the difference between digital presence and digital marketing? Digital marketing refers to activities designed to generate traffic and leads. Digital presence refers to the credibility and authority signals that exist regardless of whether you are running active campaigns. A business can have excellent digital marketing and a poor digital presence, or vice versa. This diagnostic assesses the strategic and structural quality of the company's digital presence. Does this diagnostic evaluate my website performance metrics? No. The diagnostic assesses the strategic and structural quality of your digital presence through scored questions and requires no platform-data connection. It identifies structural gaps in how your presence is designed and positioned, rather than reporting on traffic or engagement metrics. How long does the diagnostic take? Approximately 10 minutes. Results are available immediately after submission. What happens after I submit? You receive a scored result with dimension-level findings, the weakest area, the likely commercial implication, and a prioritised first action. The Full Court Press (FCP) team reviews completions and reaches out where a diagnostic conversation would add commercial value. Related reading ## Related reading The Enterprise Deal Is Often Won or Lost Before the Pitch - why digital presence, trust signals, and commercial credibility shape buyer decisions before the first conversation. [Read the article](https://www.fcpress.org/fcp-article-enterprise-deal-before-pitch) ## Rights and Ownership Copyright 2026 Full Court Press Pte. Ltd. All rights reserved.